• Support
  • Company
    • Team
    • News
    • Press
    • Jobs
  • Contact us
  • Login
  • EN
  • FR
CoWork.io
  • Solution
    • Features
    • Offer
    • Technology
    • Services
    • Testimonials
  • Who are you ?
    • Coworking space
    • Real Estate
    • Companies
    • Meeting room
    • Innovation Cluster
    • Business center
  • Blog
  • Pricing
  • Menu

Coworking Marketing: Building Offers For Your Coworkers

Coworkers in a coworking center
Updated on 19 September, 2015
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on Google+
  • Share on Pinterest
  • Share on Linkedin
  • Share on Tumblr
  • Share on Vk
  • Share on Reddit
  • Share by Mail

The most difficult part in creating a coworking space is to define the offers you will submit to the coworkers. What kind of offers (hourly, daily or monthly…) should you market? Should any complementary service be added to the formula? Follow our Coworking Marketing 101 guide!

One can identify two main offers for coworkers:

  • Short-term
  • Long-term

The best deal for a short-term coworker:

Short-term offers are a solution to people who only ‘pass by’ your coworking space. These coworkers need a working space occasionally. The offers you will propose to this population will be daily or hourly (or even half-day). This option is flexible and suggests the coworker will have a working space in an open space: he will be able to go around as he wishes but he will not have a dedicated office.

According to a study published by Deskwanted, the price of a short-term package in Europe is circa 189€ a month for coworking spaces with day-time opening hours, and around 232€ a month for unlimited access to the coworking space.

By offering daily packages, you can significantly raise your income. Beware of the possible evolutions during the year: your coworking space will not have as many short-term coworkers in august for example.

You can also offer to rent meeting rooms (by the hour or half a day). Indeed, some freelancers just want a place to make presentations or have meetings with potential investors. Renting out meeting rooms is a good way to make your coworking space profitable! You should create a booking platform.

Long-term coworker: what kind of deals can you offer to your core clients?

Your core clients are your long-lasting members. They can have a monthly or yearly subscription. They have a dedicated office and can enjoy the place with no restriction. According to the same Deskwanted study, the price of a fixed office in a coworking space is circa 245€ a month.

This kind of long-term pack can create a closed community. This is why it is important to balance the number of short-term and long term coworkers in order to foster exchanges between coworkers and create a homogeneous community.

A good marketing strategy should include optional services and coworking packages

Some services will automatically be included in the formulas such as:

  • Access to the meeting room
  • Access to the reprography service
  • A storing space for personal belongings

The advantage of optional services is to encourage cross selling. It is essential to find the right balance between included services and added products (for example: invoicing additional hours in the meeting room, printing or coffee tokens). It is a dimension that needs not to be neglected, as optional services are real sources of additional earnings which will increase the profitability of the coworking centre.

Our advice: to attract your coworkers, offer a competitive package with standard services. You will increase your revenue by proposing premium services.

Managing the packages you market is the key to your success

To manage subscriptions, booking and optional services, an online platform is the best solution. The software will enable your coworkers to handle their requests from a distance.

23 September, 2015/0 Comments/by pasvetchine
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on Google+
  • Share on Pinterest
  • Share on Linkedin
  • Share on Tumblr
  • Share on Vk
  • Share on Reddit
  • Share by Mail
https://cowork.io/wp-content/uploads/2015/08/coworking-center.jpg 479 713 pasvetchine https://cowork.io/wp-content/uploads/2015/12/logo-coworkio.png pasvetchine2015-09-23 13:38:342015-09-19 10:20:46Coworking Marketing: Building Offers For Your Coworkers

Search

Découvrez le Smart Office !

Livre blanc Smart Office - Cowork.io
Télécharger le livre blanc

Categories

  • Business
  • Community
  • Coworking
  • Flex office – Smart Office
  • Quality of worklife
  • Study
  • Testimonies
  • Tools
  • Trends

Popular posts

Recent Posts

  • The design thinking method to rethink your workspaces
  • How to improve your coworking space?

Archives

  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • July 2018
  • June 2018
  • May 2018
  • March 2018
  • November 2017
  • October 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • October 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • March 2015
  • February 2015
Coworking solution white label - Cowork.io

COWORK.IO

  • Features
  • Integration / Partners
  • TOU / TOS
  • Privacy Policy

SUPPORT

  • FAQ
  • Contact

LEARN MORE

  • Blog
  • Join the Team!
©2019 Coworkio - Legal notice
  • Twitter
  • Linkedin
  • Facebook
  • Instagram
Coworking: How to Establish an Active Community of Coworkers? Active community of coworkers Coworkers becoming close Dealing With Love Stories In Your Coworking Space
Scroll to top

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.

OKLearn more
Want to know our prices?

Contact our team by the form or call us on (+33) 9 72 66 05 06 and we will define with you the price adapted to your project

Want to know more about CoWork.io ?

Leave us your contact information, we will call you back. Or you can reach us on +33 9 72 66 05 06.

Want to now more about CoWork.io ?

Leave us your contact information, we will call you back shortly.
Or reach us directly on +33 1 85 08 51 06

Want to know more about CoWork.io Pro ?

Leave us your contact information, we will call you back. Or you can reach us on +33 9 72 50 74 21.

Propose us your service !

We’ll study the opportunity to implement or link your service to CoWork.io.

Log-in

Log in to your CoWork.io account

Email *

Not a customer ? Book a demo

Did you like this article ?

Discover CoWork.io :
a shared and collaborative
workspace management solution

Find out more
CoWork.io
  • FR
  • Solution
    ▼
    • Features
    • Offer
    • Technology
    • Services
    • Testimonials
  • Who are you ?
    ▼
    • Coworking space
    • Companies
    • Real Estate
    • Meeting room
    • Innovation Cluster
    • Business center
  • Company
    ▼
    • Team
    • Press
    • Jobs
    • Newsletter
  • Pricing
  • Support
  • Blog
  • Contact us
  • Sign up
  • Login