In France and abroad, coworking areas are multiplying and continue to attract. Self-employed people, teleworkers, freelancers and even employees are enthusiasts of this new way of working. This sector is in full swing and has been evolving for several years. Its number in France has increased tenfold in five years. Forecasts are very optimistic and announce that in 2030, coworking could well bring in as much as *123 billion euros in France. Thus, in the face of such success, competition is beginning to be felt. Major players are already present on the market and for those who wish to get started, it is then necessary to offer a quality offer to improve their coworking space.
How to differentiate your coworking space? How to improve your coworking space to attract and create a community?
Choose flexible and collaborative spaces
First of all, you have to be interested in what coworkers are looking for and understand what they expect from a coworking space. When the coworker community used to represent freelancers, today there are different profiles. Regardless of their profiles, they have generally the same expectations. First and foremost, they come to look for a pleasant and flexible working environment. They do not want coercion and want to decide when and where they want to work.
Create different zones according to needs
They also expect a place of collaboration that allows them to meet new people. To do this, coworking must have open and shared spaces to encourage workers to communicate with each other. Do not forget either to offer more isolated workspaces conducive to concentration such as private offices, boxes or telephone booths. Like the coworking space Le Bloc in Paris, coworkers can change places as they see fit and therefore work alongside different people every day. The Bloc has installed modular spaces that allow them to exchange easily with each other when they wish and, conversely, to find more peace of mind when they need to concentrate.
Marika Dru, architect of the coworking space The Bureauin Paris, recalls in an interview the importance of proposing different zones: “We need open and closed spaces. The rhythms are changing, have done more and the spaces must be able to adapt to all our needs.”
Offering more lively spaces will also help to enhance the value of your coworking space. A cafeteria, a games room, a relaxation lounge allow you to meet people and are conducive to conversations and therefore synergies. Providing different spaces according to the needs of the day increases productivity and efficiency. The coworking area must become a centre for human interaction where a pleasant and relaxed atmosphere prevails.
A decoration that conveys values
The decoration of your space is also very important. In addition to beautifying the site, it has a direct impact on the well-being of the community. When you enter a place the first thing you see is of course the decoration. In a coworking area it’s the same thing. If the decoration is neat, it is likely to make you want to work there. But you still need to know what type of decoration to adopt. One thing is certain, it must correspond to the values and image conveyed by the coworking space.
Some spaces use a very specific decoration to target a particular type of coworker. This is the case of Lago At Work, a Parisian coworking space dedicated to design professions. The decoration has been designed to inspire the professionals who occupy the space. The offbeat and original style of this space makes it possible to illustrate the infinite possibilities of imagination. A workspace designed and adapted to creative professions.
Coworking Lago at Work
There is therefore a whole process of reflection to be done, such as the choice of colours, materials and furniture. Setting up a place is quite an art and when it comes to a coworking area, using a specialist is highly profitable in the long term. Decoration is therefore a way to enhance your coworking space to attract future enthusiasts.
Specialize to differentiate your coworking space
To further differentiate, some decide to specialize. For example, Coworkcrèche, as its name suggests, allows parents in a single place to work and drop off their children. CoworkCrèchehas understood the difficulties faced by young parents desperate to find places in daycare for their children. The place was therefore designed and conceived so that they could come to work with them in a reserved space.
Another concept is coworkings dedicated to student entrepreneurs. Paris has allocated a budget of €2 million to finance the creation and development of 14 workspaces for students. Places that aim to facilitate young people’s access to the business world. Young people meet entrepreneurs and project leaders and thus nourish their taste for innovation. Other spaces of this type have subsequently been created throughout France and offer support to students wishing to start their own business. Workshops, training and coaching of experts are available to students to encourage them in their project.
Providing quality services
Finally, for a complete and quality offer, another solution exists: to offer additional services to your community. Indeed, the provision of services is an excellent idea to attract coworkers. For Daniel Tchénio, director of CBRE, the commercial real estate consulting agency, “It is absolutely essential to have services inside the offices, and this is even more true when you are not in the city centre, in order to retain the best employees“. Thus, in your coworking area you can offer services to facilitate the daily life of workers. The possibility of booking workspaces, a parking space, catering, training are just some of the services you can offer your community. The idea is not to offer as many services as possible, but rather useful services that meet the needs of coworkers.
If you decide to offer services to your community, it becomes necessary to use a tool to ensure that they work properly. The larger your community is, the more difficult it can be to manage service reservations. A management tool will facilitate the daily life of coworkers but also the work of coworking space managers.
In conclusion, no matter how you decide to improve your coworking space, it must convey strong values and create a positive experience. You must make it an inspiring place where different profiles meet to work and exchange.
Coworking: How to arrange your space to encourage collaboration between workers? – lebloc.paris
Coworking: 10 original initiatives and inspiring places – zevillage.net
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