Intimately connected to the hipster movement, coworking centers have quickly assembled an incredible proportion of men wearing beards and mustaches within co-working communities. So, is beard-coworking your best shot at launching a trendy co-working space? How better to end our Managers’ guide to manners & coworking than by this article :)
“Chill” coworking center’s manager, “Chill” co-working
Welcoming your members with a full beard and a fixie bike at the entrance will have the benefit of setting them in a place where everybody should come through with their own style and swag. It will attract young coworkers and might even help your coworking center’s reputation. But only if you develop your own style, and thus be unique in the extending coworking centers’ development and be identified within the numerous managers (which might even encourage potential members to choose your center).
Coworking and reaching the people in the world
Flaunting a beard will however associate your center to hipsters and yuppies, exclusive communities that tend to cluster. Coworking is nowadays opening to executives and teleworkers, populations who will not necessarily identify to the hipster trend. If you are aiming at these people, then you should focus on trying to make everyone at ease…
Adapt to your coworkers!
Style, humor and values are definitely key components in the mix that help space managers create an environment for sharing and collaboration. They way space managers are invariably reflects on the pace of the community and its image in the outside world. Getting the right style according to whom you want to attract in your space can strengthen the brand image of your space.
All in all, there are no rules for wearing a beard at work. Do as you like, but keep in mind you have to adapt to your coworkers and their activity sector.
