The activities organized within the coworking center are key-elements of its success. Coworking is a broad project that brings people together in a stimulating and ambitious environment so that they can benefit from each others’ talents and expertise. Coworkers look forward to experiment the healthy emulation of a community. Organizing events regularly is a way to keep your coworkers interested and to make the coworking center attractive to other potential clients. Hosting conferences is also a means to differentiate your coworking space from your competitors. Moreover, hosting conferences with relevant content to your community of coworkers will both boost the reputation of your center and advertise it. Make it work: follow our guide to adopt the most suitable strategy!
Events contribute to social cohesion between your coworkers
Group cohesion seldom happens by chance. It takes time and work to create a community of coworkers. Events are essential to the animation of your center and will help people bonding. You can suggest a variety of activities to your coworkers such as afterworks, breakfasts… Conferences need however to be a focus of yours. They really help people feel comfortable with the community adding to the personal bonus of assisting to quality interventions on subjects of their interest.
Generalist coworking space? Choose rallying topics to attract your coworkers.
Some coworking centers have developed a heterogeneous population and it is thus more difficult to propose specific thematic conferences. In this case, you should rather host conferences on central topics such as the SEO or the SEM, maybe even on entrepreneurship. You should always identify the subjects which will interest your coworkers.
Specialized coworking space? Accustom the conferences to your audience.
If you have decided to focus on a specific business sector for your coworking space, then you should think seriously about your members’ needs. What sort of information would be valuable to them? Maybe you could assemble a team of experts which could guide your members on key points they have trouble managing by themselves? For example, if your coworking center is dedicated to the music industry, then you can host conferences on copyright and you can invite in a producer or a label manager.
Encourage the coworkers to take part in the conference cycle!
Having a hard time looking for participants? Identify the specialties of every single one of your coworkers and ask the volunteers to introduce their activity sector. Not all of them will be experts, but their experience is still beneficial to others. Calling out the members of the coworking space is a good way to integrate people into the community and fuel exchanges within the center.
